One of our favorite “millimeter”
marketing strategies is a handwritten thank-you note to our patients who refer
other patients to our office. My
scheduling coordinator at the end of the week, handwrites a simple card and
places a gift card for Starbucks coffee.
It is a small token of appreciation and recognition of their confidence
and support in our practice.
How many
times do we have clients, customers or patients that are referring business to
us and we fail to thank them.
Believe, me these customers, clients and patients are not walking around
thinking about you and your business each and every day. However, they do remember a nice
gesture of recognition and thanks and when the question comes up at a cocktail
party or little league game, “who does Mary see for her braces?” Our goal is to make sure they answer, “Cater
Galante Orthodontics, we just love them!”
Make
handwritten thank you notes a “millimeter” marketing strategy and watch how
your business blossoms.
