Promoting Your Business -- the "Millimeter" Way

Are you one of those business owners who thinks they have to hire a big PR firm to promote business? Is it because you don't know where to start? Public relations can be broken down into smaller or "millimeter" techniques that won't overwhelm your time.
Help a Reporter Out (HARO) is a FREE service you can sign up to use. It send thrice daily queries from major publications. It lists categories of requests (e.g., Travel, Business and Finance, Lifestyle). Major publications such as Forbes or Success Magazine editors post what information they want for a story. You can simply answer their requests. If they like what they read, they will either interview you or ask you questions. You could have an interview in national media. Did you have to write and release a press release? No. It's easy to respond to questions, right?