If
you're a business owner then you know the joys and perils involved.
Your company's survival in the last few years has been based most likely
on your ability to adjust. Business ebbs and flows, but the right
attitude prevails when business does more ebbing than flowing. If you
look around at the businesses still standing through the recession you
will find they probably have one thing in common -- they survived
through change.
How
do you survive through change? You change with it. Now you don't have
to move away from your core business. You just have to "millimeter" it
AKA tweak it. Let's give you an example. If you're selling high-end
widgets to a market where the upper middle class is dwindling and the
demand for high-end widgets diminishing then you just need a different
widget. It's not that people don't need your widgets. They are now
working on a different budget. So for your survival you have to
reposition your widget and move your price point to meet market
requirements. You might lose a little of your profit margin, but focus
on selling different widgets with different price points. Find a way to
sell widgets more direct so you can retain a greater percentage of your
profits.
Millimeter
thinkers don't think in "mile-high" thoughts. They take what they have
and they tweak it to fit the current climate. Again, think about what
businesses survived the Great Recession. How did they survive? Did they
just change their widget or maybe even redirect their sales to a
different part of the market that will still thriving?
