Do you know what are analytics? If you're a business owner and you do
marketing to grow your business (which all businesses do) then you
probably have marketing tools like newsletters or blog services. Not
measuring results and making small adjustments to improve results is
like flushing money. You can't ignore your results (or you can but not
enjoy rewards). Make sure you have analytics attached to your newsletter
distribution tool or your blog to measure response. Now make millimeter
adjustments to improve. How do you do that without reinventing your
marketing messages completely? Look at the statistics? What is the most
read topics? Now slowly each day continue on related topics (and here is
the tip: use similar keywords) -- that's it. Now watch for increases
greater and lesser. Each day watch and tweak. Nothing major or big to
improve business ... always millimeters.
